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Packaging guide

Bubble Wrap GSM: 30 vs 50 vs 70 GSM, Which to Use

By the MarkRTD packaging team · 9 July 2026

Bubble wrap rolls of different GSM grades

Short answer

GSM is the weight of the bubble film in grams per square metre. Higher GSM means thicker film and stronger bubbles. Use 30 GSM for light items and inner wrapping, 50 GSM for most fragile ecommerce products, and 70 GSM for glass, ceramics, electronics and heavy items.

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Bubble wrap rolls by GSM

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Bubble wrap rolls are sold by GSM, and the number makes a real difference. Pick too low and bubbles burst under weight. Pick too high and you pay more than you need to.

What GSM means

GSM stands for grams per square metre. A 70 GSM roll uses more than twice the film of a 30 GSM roll of the same size. Thicker film makes bubbles that resist bursting and hold air longer.

Which GSM for which product

GSMUse forExamples
30Light, low-risk itemsCosmetics, jewellery boxes, books, inner layers
50Most fragile productsPhone accessories, small décor, plastic bottles
70Glass, ceramic, heavyGlass bottles, mugs, electronics, idols

How many layers?

  • Light items: one layer of 30 GSM.
  • Medium items: two layers of 50 GSM.
  • Glass and heavy items: two or three layers of 70 GSM, plus filler in the box.

Bubbles in or out?

Wrap with the bubbles facing the product. The flat side faces out, so bubbles aren't scraped and burst when the parcel slides.

One grade or three?

If you ship a mix of products, keeping 50 GSM as your main roll and one 70 GSM roll for glass is a sensible start. Compare prices in bubble wrap bulk price, and pair heavy items with a 7 ply box.

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Frequently asked questions

What is GSM in bubble wrap?

The weight of the bubble film in grams per square metre. Higher GSM means thicker, stronger bubbles.

Which bubble wrap GSM is best for glass?

70 GSM, in two or three layers.

Should bubbles face in or out?

In, towards the product.

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Last checked: 9 July 2026. MarkRTD is a packaging supplier and is not part of Amazon, Flipkart, Meesho or Myntra. Marketplace rules change, so follow what your seller panel shows.

Sources